Pivotal Fertility is headed by Dr. Bradford Kolb, MD, FACOG and John Butler, who have combined their respective talents and experience to improve outcomes with “smart” software solutions for the growing fertility community.

Bradford Kolb, MD, FACOG, Managing Partner

As the Medical Director at HRC Fertility in Pasadena, Dr. Kolb is known for his expertise in complex reproductive medicine and is one of the largest providers of egg donation and surrogacy in the United States, while helping people from over 35 countries each year.  His patient-focused practice is also known for helping to develop and implement cutting-edge technologies in the genetic screening of embryos, along with new laboratory technologies and highly efficient treatment in general.

Dr. Kolb received his medical degree from the University of California, Irvine, and completed his residency in Obstetrics and Gynecology at Northwestern University and a fellowship in Reproductive Endocrinology & Infertility at the University of Southern California School of Medicine, receiving board certification in both fields.

Bradford Kolb, MD, FACOG, Managing Partner

John Butler, Managing Partner

John first entered the medical world as a sales representative for Zimmer OrthOpedics, where he garnered $15 million in annual sales by his second year. He then went on to partner with Biomet Orthopedics as a distributor with over $23 million in annual sales. From there, John entered the software development industry with the creation of Atlas Apps, which specializes in both web and mobile applications. Based on their proprietary library of code, which allows for rapid integration, Atlas Apps has developed applications from mobile point-of-sale to inventory management and analytical reporting for a variety of industries, including medicine and sports.  And with the publication of almost 500 apps, Atlas Apps is currently one of the most prolific companies in the application market.

In the non-profit arena, John spearheaded Rocky Mountain Relief, which helped over 180 evacuees of hurricane Katrina, and has served on the board of Concerts for Kids and Operation Walk. He is also the founder of StrengthinIT, a non-profit that teaches the fundamentals of coding.

Bradford Kolb, MD, FACOG, Managing Partner